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The world needs more than good intentions. Turning our talents, passions, and resources to organizations and businesses that make the world a better place is a founding principle of our firm. After all, we’re in this together.
FEATURED CASE STUDY
Steve Gundrum, the CEO of Mattson, had an idea. What if we created a product and opened the development process to all companies in that category? Then, those companies could market the product under whatever brand name they wanted. A percentage of sales would be donated to the Mattson foundation to help end hunger in the United States.
As one of the founding members of the program, we created the name and identity for the program.The Helpings name and logo will appear on all participating brands to signal their role in this charitable effort.
The first product was a cookie. And to make the final decision on the winning recipe, we conducted a national taste test. Malcolm Gladwell heard about the project and became an embedded journalist for the entire development process. In September 2005, he wrote “The Bakeoff” as the cover story to The New Yorker’s food edition. |
We have a long-term, pro bono relationship with Planned Parenthood Golden Gate. Each year Planned Parenthood holds an annual gala, and we create the visual expression of the event’s theme.
Since the gala is the organization’s primary fundraising event, our designs need to generate excitement, drive attendance, and increase donations. |
We strongly believe in donating our strategic and creative expertise in support of not-for-profit groups. Our relationship with the San Francisco Food Bank dates back to when we created their logo over 20 years ago, and theirs is an effort that we continue to wholeheartedly support.
For SFFB’s 15th anniversary celebration, which took place in the warehouse of their Food Distribution Center, we created an event theme and communication materials that expressed the celebratory spirit of the gala fundraiser, while encapsulating SFFB’s philosophy and mission. This theme was entitled “Shelf / Life.”
“Shelf / Life” referred lightheartedly to SFFB’s long history in San Francisco, and, more importantly, to its dedication to keeping food on its shelves, allowing the people they help to go about their lives with dignity. We articulated the theme with large banners in the event space, each one pairing a simple statement about an everyday activity with an illustration of the food that made it possible. |
OTHER SOCIAL CHANGE CASE STUDIES
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PROJECT OVERVIEW
