"Olivia stands alone as a pioneering, iconic brand committed to being the premier resource for America’s lesbian community. Addis is greatly honored to work with a brand whose leadership has contributed so significantly to the visibility and unity of the population it serves," states Addis CEO, Steven Addis.

Since its founding 30 years ago, Olivia has continued to grow and to evolve its offering from music production and distribution to international travel and entertainment experiences. Olivia's leadership foresees continued success ahead as the brand comes to represent an expanded set of products and services for lesbians across the United States.

"As the largest and most significant brand serving our community, Olivia has an obligation to all lesbians -- including their friends and families -- to offer resources, products, and experiences that contribute to and celebrate our lives. At age 30, Olivia is poised for significant growth, and we welcome the strategic branding insights Addis brings to our team at this important time in our company's history," commented Amy Errett, Olivia CEO.

About Olivia
Created out of the success of Olivia Records, Olivia is the world’s largest and best-known lesbian travel provider. In 2003, Olivia will celebrate 30 years of creating memories and magic for women through music and travel.

The benefit's theme of "Shelf / Life" illustrates the inextricable links between food and everyday life. The artwork was in part inspired by drawings that children have done for the Food Bank over the last 15 years. The Food Bank will apply proceeds from the event toward opening four new neighborhood food pantries to serve hungry families, seniors, and children in the City's neediest communities. Addis has previously supported the San Francisco Food Bank with the design of its current logo and Web site.

"The unique, creative visual expression that Addis brings to this event promises all who join us in recognizing the Food Bank's 15 years of providing food a beautiful and memorable evening. We are grateful to the Addis team for sharing their talent with us and their continued commitment to supporting community causes," states San Francisco Food Bank Executive Director Paul Ash.

About the San Francisco Food Bank
The San Francisco Food Bank is the largest distributor of food to low-income families and individuals in San Francisco. A nationwide network of food suppliers and donors allows the Food Bank to turn each dollar donated into $9 of non-perishable groceries, fresh produce, bread, and meat for the community. The San Francisco Food Bank provides groceries to more than 400 non-profit agencies(from senior centers and after-school programs to soup kitchens, enabling them to give nutritious meals or supplemental groceries to thousands of hungry families. This year, the San Francisco Food Bank will distribute more than 19 million pounds of food, enough to provide nearly 41,000 meals to hungry San Franciscans every day.

Based in La Jolla, California, Kashi was inspired to develop the TLC line in response to a cracker marketplace vacant of products perceived to be both tasty and good for you. TLCs are a fitting complement to Kashi's extensive range of products designed for health-conscious individuals concerned with the quality of the food they eat for both weight management and general well-being. The all natural crackers contain no saturated fat, no artificial ingredients and no hydrogenated oils.

Giving new meaning to the expression "TLC," Addis was tasked with communicating all the goodness of Kashi's vision for these crackers with a fresh, differentiating combination of visual attributes and package design. "Addis was given a real challenge in their assignment to develop a compelling brand positioning and visual expression for the TLC line in a marketplace packed with less healthy crackers," commented Julie Serey Sweet of Kashi. "We are thrilled with the result: a package that jumps out from the shelf. Addis' deep experience in the fields of brand identity and package design has been a critical component to the successful launch of this product."

"There's a real soul to the Kashi brand," says Addis CEO Steven Addis. "We extended it to a new category by telling a story with simplicity, emotion, and personality."

About Kashi
Kashi products are minimally processed, and free of highly refined sugars, unnecessary additives, and preservatives. Kashi brands include: Kashi Good Friends® cereal; Kashi GoLEAN® Natural Slimming System Cereals, Bars, and Shakes; Puffed Kashi® and Honey Puffed Kashi® cereals; Kashi® Medley cereal; and Kashi® Pillows cereals. For more information, visit www.kashi.com or call Kashi Company at 858-274-8870.

Frulatté Foods Company chose Addis for their deep experience integrating brand strategy and design for food and beverage industry clients. “Addis provided the level of strategic thinking and planning that continues to be critical to the success of the Frulatté Smoothies launch - from product positioning through package design,” states Amy Cadora, Vice President and General Manager of Frulatté Foods. "The result is a product that is absolutely on target with our demographic; we have seen tremendous sales of the product prior to implementing any merchandising or promotional programs."

Given Frulatté Smoothies' introduction as a Meal-in-Motion(tm), the Addis package design helped the line of smoothies ensure itself a leading position with consumers; the package is convenient, durable and suitable for a variety of usage occasions while appealing to a wide variety of health-minded consumers. To the satisfaction of both agency and client, Frulatté Smoothies' early success has given rise to more flavors in the near future.

About Frulatté Foods Co.
Oakland, CA-based, Frulatté Foods Co. is a division of INOBYS Ltd., a new consumer products subsidiary of Yamanouchi Consumer Inc., the US-based consumer products subsidiary of Yamanouchi Pharmaceuticals. Yamanouchi is Japan's second largest pharmaceutical company, with worldwide consolidated operations contributing over $4 billion in sales revenue for the year 2000.

"The role of AIGA competitions is to showcase outstanding, communications-oriented design and, in this case, the thinking behind the design. We are delighted to have both our strategic and creative work for such a well-known and classic household brand as Electrolux celebrated with this award," said Steven Addis, CEO of Addis. "The Addis team was asked to evolve a brand that had remained largely unchanged for 77 years, both in appearance and positioning".

Electrolux, now known as Aerus, asked Addis to create a repositioning brand strategy for the North American market following a transfer of naming rights to Swedish white goods maker The Electrolux Group, A.G. The AIGA "365" competition is among the most prestigious design events in North America, while the 'Comprehensive Brand Strategy' category seeks to recognize design teams who have demonstrated superiority in both strategic thinking and brand design, from concept through to execution.